This section is designed to keep you informed about the latest campaign news, research and support tools.
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Take a leadership role as an ICAA’s Changing the Way We Age® Campaign partner and/or ICAA Organizational Champion.
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Become an ICAA Champion in ICAA’s Changing the Way We Age® Campaign Play a key role in the campaign as educator and role model in your local community.
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This section is dedicated to profiling ICAA Champions and their activities.
[ Learn more ]The section is dedicated to profiling ICAA Champions and their activities. Please submit all ICAA Champion activities to the following email: champions@icaa.cc.
ICAA campaign Master Champion profile
Fitness and wellness expert Kathy Smith brings her passion for inspiring the best in others to ICAA’s Changing the Way We Age® Campaign. Smith will serve as a media spokesperson for the campaign and as Master Champion. In the latter role, she will inspire a team of volunteer ICAA Champions who will visit schools, health fairs and other locations to offer positive examples of active aging.
“The concept of active aging is a major focus for me now, both personally and professionally,” says Smith, who turns 60 in 2011. “In this new era of my career and my life, I’m more passionate than ever about helping people experience life.”
For more than 30 years, Smith has stood at the forefront of the fitness industry, with a collection of bestselling books and DVDs on exercise, nutrition, health and wellness. From weight loss programs to methods for reaching peak performance in everyday life, she continues to release new lifestyle programs, including Ageless with Kathy Smith: Staying Strong, a new workout DVD with Acacia; and Rejuvenation, a line of DVDs and equipment designed to renew and restore the body. A member of the Video Hall of Fame, Smith also received the Lifetime Achievement Award from IDEA, the world’s largest organization of fitness professionals.