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What's new
This section is designed to keep you informed about the latest campaign news, research and support tools.
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For organizations
Take a leadership role as an ICAA’s Changing the Way We Age® Campaign partner and/or ICAA Organizational Champion.
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For individuals
Become an ICAA Champion in ICAA’s Changing the Way We Age® Campaign Play a key role in the campaign as educator and role model in your local community.
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Champions in action
This section is dedicated to profiling ICAA Champions and their activities.
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Media and marketers
Rebranding Aging Toolkit Rebranding Aging Contest Did you know? Marketing research Marketing articlesMarketing articles
New articles
The media's portrayal of aging
Articles
A common sense guide to using market research
Ageism in advertising
Are your written materials missing the mark?
Back-to-basics media: making the most of media you can control
Brand matters in an aging marketplace
Creating age-friendly websites
Cutting though the media clutter
Develop a new vocabulary
Direct marketing to older adults
Effective news releases
Know thy market
Marketing effectively to Baby Boomers
Marketing successfully to age 40-plus women
Presenting to 50 plus audiences: a practical guide
Shatter stereotypes of aging: how to help your clients create dynamic mature identities
Six steps to age-friendly advertising
Tackling graywashing: what drives it, how to recognize and avoid it
