This section is designed to keep you informed about the latest campaign news, research and support tools.[ Learn more ]
Take a leadership role as an ICAA’s Changing the Way We Age® Campaign partner and/or ICAA Organizational Champion.[ Learn more ]
Become an ICAA Champion in ICAA’s Changing the Way We Age® Campaign Play a key role in the campaign as educator and role model in your local community.[ Learn more ]
This section is dedicated to profiling ICAA Champions and their activities.[ Learn more ]
Older adults are more likely than any other age group to spend their disposable income.
Boomers and their parents have over 2 trillion dollars in their wallets.
76% of Boomers intend to work well into their 70s.
Three in four people ages 65 and over rate their health as good, very good, or excellent.
More than 90% of older adults have no functional limitations requiring help from others.
10.5 million US adults ages 55+ belong to a health club.
Popular fitness activities among older adults: aerobics, Tai Chi, treadmill, weight training.
More than half of adults 45-64 participate in an exercise program.
By 2050, there will be 601,000 centenarians in the United States.
The number of older internet users will climb from 19.3 million in 2011 to 26.2 million in 2015.
55% of Boomers use social network sites.
Top five websites for adults 55-64: Google, Yahoo!, Mapquest, Amazon, Facebook.
90% of adults 50 and older use email.
Within five years, the internet will rival or surpass newspapers and radio in reach among older adults.
81% of householders ages 65 and older own their homes.
24% of adults 65+ volunteer their time to help others.
Nearly half of adults ages 75 and older say their life has turned out better than they expected
65% of adults 65+ have more time for hobbies.
52% of adults 65+ enjoy more time to travel.
59% of adults 65+ get more respect and feel less stressed.