ICAA's Changing the Way We Age® Campaign press releases

2012

• April, 4, 2012, Active aging “critical” priority for world leaders, ICAA’s CEO to tell European sports ministers

• January 26, 2012, Strong message to media, marketers in World Economic Forum's Ground-breaking Book

• January 9, 2012, Partnership brings Age of Champions documentary to ICAA’s Changing the Way We Age® Campaign

2011

• December 6, 2011, Marketers Honored for Ground-Breaking Images of Positive, Active Aging

• November 20, 2011, Marketers committing business suicide by ignoring 50+ consumers

• October 20, 2011, ICAA joins national Go4Life® campaign

• September 21, ICAA Champions launch across the USA, vow “Aging will never be the same!”

• September 6, Six tips to change the way you age right now

• August 30, “Anti-aging” products play on consumer fears, prompt negative reactions

• July 28, ICAA challenges marketers: Do you have what it takes to reach 50+?

• June 22, ICAA’s communications guidelines show how to more effectively reach and portray people 50 years and older

• June 6, ICAA warns consumers to beware of “graywashing”

• May 9, Listen to launch of ICAA's Changing th Way We Age Campaign
  April 20, “Rebranding Aging” Movement to Launch May 9 in Washington, D.C.
  March 8, Kathy Smith to become ICAA spokesperson, advisor

2010

• December 20, Marketing to Boomers: Media Part of the Problem, Key to Solution