By becoming an ICAA Changing the Way We Age® Founding Partner (FP), you will gain a high level of visibility in this ground-breaking movement.
As an FP, you will be positioned in select ICAA Changing the Way We Age® programs and materials provided to the media, marketers and businesses, including logo presence, corporate statements, website development, advertising, and campaign materials.
ICAA will create a website to support the efforts aimed at media and marketers. This site will recognize your organization and other FP organizations as committed to helping to shift society’s perceptions of aging.
You will also have the opportunity to select ICAA Champions from among your customers and staff. These are individuals who can take on the role of educator and role model in local communities.
ICAA Champions will visit schools and community-based organizations around North America to educate and inform people about active aging.
Your organization will become an ICAA Champion host site, providing your organization the opportunity to host ICAA Champion events.
ICAA will also create and manage a section on the Changing the Way We Age® website specifically designed to support this campaign and inform all segments of the population. This website will recognize you and the other FP organizations, plus provide Web-based promotional opportunities for FPs.
ICAA will provide Web-based promotional materials for communities, organizations and individuals that wish to host their own events. Select materials will contain your brand.
As an FP, your organization may use its role in the ICAA Changing the Way We Age® campaign in its own media and marketing.
To learn more about becoming an ICAA Changing the Way We Age® Founding Partner, please email firstname.lastname@example.org or call ICAA at 866-335-9777 (toll-free) or 604-734-4466.