The ICAA Rebranding Aging Awards recognize excellence in marketing wellness-oriented products, programs or services to consumers ages 50 and above. Marketing materials will be judged in four categories: website, sales brochure, advertising and direct mail. Entries will be judged on overall creativity and effectiveness in connecting with the 50+ market, and adherence to the goals of ICAA's Changing the Way® We Age Campaign.

Entries will be accepted online through September 10, 2012, with a processing fee of $20 per entry for ICAA members and $30 for non-members. You may submit entries on behalf of your business or organization in all four categories, but no more than one entry per category. To view last year's winners, click here.

Contest entries will be evaluated by a panel of ICAA and 50+ marketing experts. Gold, Silver and Bronze winners will be announced at the ICAA conference on November 30, 2012. Winning entries will be highlighted on conference presentation boards.

Winners will be notified in advance of the conference and encouraged to attend. Any awards that cannot be accepted in person will be sent via mail by January 1, 2013. Winning entries will also receive recognition in a feature article in ICAA's Journal on Active Aging.

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*Category:	-- Please select --    Best Website  Best Sales Brochure  Best Advertising(online, print and/or broadcast)  Best Direct Mail
*Contact First Name:
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*Country:	-- Please select -- United States Canada United Kingdom Australia
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*Domain of website for which this application is submitted: *Brief description of the product, program or service the website promotes(up to 100 words): *Target audience (up to 50 words): *Primary goal of website (up to 100 words): *Evidence of effectiveness and/or appeal to 50+ consumers (up to 100 words): Please mail payment to: International Council on Active Aging 3307 Trutch Street, Vancouver, BC V6L 2T3 "ATTN: REBRANDING AGING CONTEST"
*Brief description of the product, program or service the brochure promotes (up to 100 words): *Target audience (up to 50 words) *Primary goal of brochure (up to 75 words): *Evidence of effectiveness and/or appeal to 50+ consumers (up to 100 words): Please mail payment along with three hardcopies of your sales brochure to: International Council on Active Aging 3307 Trutch Street, Vancouver, BC V6L 2T3 "ATTN: REBRANDING AGING CONTEST"
*Brief description of the product, program or service the advertising promotes (up to 100 words): *Target audience (up to 50 words): *Primary goal of advertising (up to 75 words): *Evidence of effectiveness and/or appeal to 50+ consumers (up to 100 words): Please mail payment along with three hardcopies of your advertising work(s) to: International Council on Active Aging 3307 Trutch Street, Vancouver, BC V6L 2T3 "ATTN: REBRANDING AGING CONTEST"
*Brief description of the product, program or service the direct mail promotes(up to 100 words): *Target audience (up to 50 words): *Primary goal of direct mail effort (up to 75 words): *Evidence of effectiveness and/or appeal to 50+ consumers (up to 100 words): Please mail payment along with three hardcopies of your sales brochure to: International Council on Active Aging 3307 Trutch Street, Vancouver, BC V6L 2T3 "ATTN: REBRANDING AGING CONTEST"
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